Nutrition, Training


We're proud to announce our partnership with the Auckland Blues for the next 3 seasons.

Blues players will be provided with meals to ensure they can maintain a healthy diet and meal plan when away from the club. Whether their goal is weight loss, muscle gain or simply staying healthy, SwoleFoods have a range of meals to help the players to achieve their goals.

Blues centre and SwoleFoods ambassador, Rieko Ioane, says he loves the convenience SwoleFoods meals provide. “These meals are perfect for my lifestyle – quick, easy and nutritious. I’m often on-the-go and SwoleFoods help take the admin out of getting a good meal in,” says Ioane.

Meanwhile Blues Head Coach, Leon MacDonald is also a big fan of the product. “These meals take a lot of hassle out of everyday life. I can certainly see them fitting into my regular rotation – especially when the season is in full swing,” says MacDonald.

Todd Hewitt, Blues General Manager of Commercial, says it’s great that the Blues can be role models for healthy eating options and also support the growth of an Auckland based business which is expanding rapidly. “SwoleFoods are heavily focused on quality, nutritious food for time poor people and athletes. We felt it was the perfect fit with respects to looking after our players, staff and fans and providing them with accessible healthy eating options.”

We have a number of ranges designed to meet different needs. The Swole Range offers the largest serving of food with the highest calorie, carbohydrate and protein content, perfect for building lean muscle or high energy athletes.

The Active Range is a balanced meal range with good portions yet light in calories to help maintain the on-the-go lifestyle. Whilst the Low Carb Range is designed to help you burn body fat and transition to a low carb diet.

Director and Founder of SwoleFoods Taran Machra is excited about the partnership. “We are honoured to partner with the Blues and to fuel the players in their training and recovery. We see this partnership as a very positive step in our mission to provide healthy eating options to people on the go. With the impact the players have on their communities, we see this as a great way to help spread awareness amongst people towards the benefits of making better eating choices.”

The partnership will see SwoleFoods appear on the bibs of the Blues team, medical staff and water carriers and through LED signage at all Blues home matches.

In addition, SwoleFoods will partner with a couple of Blues players and will offer Blues fans and members special healthy offers throughout the season.

Fuel up like the Blues! Browse our healthy ready made meal ranges today.